5 GDC Play Booths that Nailed It at GDC 2015
Whether you’re exhibiting at GDC Play or the Main Expo, a well-designed booth is a major contributor to your ROI, a.k.a., the level of exposure you achieve for your game. A booth that does it’s job not...
View ArticleDoes Display Advertising Generate Game Sales [FREE CALCULATOR]
I’m often asked if display advertising generates game sales. In my experience, it almost always does, but rarely in a cost effective way. Display advertising is expensive and notorious for poor...
View ArticleHow to Increase Click Through Rate on Your Display Ads
If your read my last post, learning how to increase click through rate for your banner ads is something that may be of interest. With the industry average CTR hovering around 0.1%, display advertising...
View ArticleI Co-Founded an Indie Game Publisher!
As you have all probably noticed, I’ve been fairly quiet for the past couple of months. And by quiet I mean, I haven’t blogged, I haven’t Tweeted/posted to Facebook and I’ve been late in responding to...
View ArticleHow Indie-Only Shared Office Space Makes More Than Financial Sense
In June I was invited to present at the Bergen Game Collective, a shared office space for independent video game development studios in Bergen, Norway. Being from the Boston area, a U.S. start-up...
View ArticleBuyer Persona Template and Filled In Example [FREE PSD TEMPLATE]
In the past, I have written about buyer personas and the role they play in building high-ROI products, but I’ve never provided a buyer persona template. There are of course hundreds of good templates...
View ArticleHow to Get Press Coverage at an Event [SLIDES WITH VIDEO TO FOLLOW]
At the end of October, I was invited back to Konsoll, Norway’s largest game developer’s conference, to speak on the topic of “how to get press coverage at an event.” Whenever we are in, coming out of...
View ArticleA Call for Responsible Steam User Reviews in 2016
As a fan of indie games, I find the lack of thought in many negative Steam user reviews disturbing. As a marketing consultant who has helped numerous indies launch their titles on Steam and seen the...
View ArticlePress Meeting Reminders: A Quick Tip for Avoiding No-Shows at Events
Those of you exhibiting at E3 this week have probably spent the past months working your butts off to secure press meetings. Having been through this process many times for my clients, I know how much...
View ArticleGDC 2017 Session Preview: Marketing, Steam, Vikings and a Sword
At GDC 2017, I’m giving a lecture titled “Vikings! How We Tapped a Non-Game Community to Build Support for Our Release on Steam (and Gave Away a Sword).” The lecture is about marketing, Steam and...
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